You Won’t Want to Fast Forward Through These Commercials!

For many of us, commercials are just something that allows us to take a break while watching our favorite TV show to go get a snack or a drink. Very few if any commercials ever catch our eye or attention. However, Walmart has created a new set of commercials that are not only clever, but entertaining to watch and will leave you wanting to see more.

What is special about these commercials is not only their wit, humor and cleverness, but that they were shot right here in Altadena, California. Brian Aldrich, who is a well known and successful commercial director, has partnered with Home Shoot Home for his Walmart commercials. Aldrich stated that “The ads have been shot on a single block in Altadena, California, that has a “quintessential middle-America feel”.

The concept and basis for these commercials is that every shopping cart and the items within it tell a story. With comic effect, Walmart commercials depict items being purchased on a conveyer belt-however these items are not related to each other in any way but are tied together in full humor throughout the commercial. This approach to depicting products in humorous fashion allows Walmart to highlight overall savings on products and creates a feeling being warm, friendly and comfortable. Greg Warren who is Walmart’s Vice President of Creative Marketing stated “Value brands do well with humor”.